Genie
Genie Industries was founded in 1966.
Customers seemed to be impressed with the “magic in the bottle” that
was used to raise and lower the hoist — and, the “Genie” name was born.
With growing demand for material lifts and aerial work platforms,
products such as man-lifts, stick booms, articulated booms, light towers
and telehandlers have been added to the Genie® product line.