Louisiana Lift and Equipment & Allift Equipment

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We Have Some Exciting News

Dear Valued Customer,
First and foremost, thank you for your business! We greatly appreciate you choosing to do business with us and would love to hear how we can continue to better assist you in the future. Please reach out to us at any time for feedback and support.
As you may already know, C & B Operations purchased Big River, LA Lift, and Allift in 2021. For those that didn’t know this, we aren’t surprised because, in most situations, the same people are serving your account, we sell and service the same brands, and it is still a family business. Now, we are entering the next step, which will be rebranding Big River Equipment, Louisiana Lift, and Allift with the name change in 2022 to be C & B Material Handling.
The new name reflects the mission of C & B which is to exceed customers’ expectations by providing the highest quality products, parts, accessories, and customer support. To create an environment that provides all our employees the opportunity to grow and contribute to the long-term success of our business.
This name change will allow us to present ourselves as a unified company throughout our divisions. Our commitment to our customers and partners remains our highest priority. By rebranding ourselves as C & B Material Handling, we are unifying our Agriculture, Material Handling, and Powersports divisions as C & B. This rebranding will not change or delay any current business processes.
C & B is a family-owned business that operates Agriculture, Material Handling, and Powersports across eight states South Dakota, Minnesota, Montana, Wyoming, Iowa, Idaho, Louisiana, and Alabama. For more information visit www.cbequipment.com
Thank you again for choosing us to be your business partner. We sincerely value the continued relationship with you.
Amber Luinenburg, C & B Director of Marketing

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